Zug-based SMART VALOR launched a digital trading platform approved by regulators in Switzerland and Liechtenstein. The company is funded by institutional investors and will start listing security tokens soon.

At the beginning of August, Swiss-based digital asset exchange SMART VALOR went live. The exchange operates out of Switzerland and Liechtenstein and provides integrated custody, trading and brokerage to investors worldwide.

The initial offering included nine crypto-fiat trading pairs. Bitcoin and Ether are available in CHF, EUR, GBP, and USD. In the future, the company will add more cryptocurrencies and blockchain-based tokens every month.

Olga Feldmeier, CEO of SMART VALOR, said, “After 18 months of development we are excited to go live with a core element of the SMART VALOR platform – the exchange. This brings us a huge step forward to our vision of becoming the world’s first security token exchange for alternative investments.”

During the launch campaign, users can trade without paying trading or brokerage fees for the first three months until the end of October. Five thousand users have already registered for the Early Access Program.

Funded by institutional investors and licensed in Switzerland and Liechtenstein

SMART VALOR initially launched in 2017 as part of the Thomson Reuters Incubator and was nominated as one of the top 10 tech SME in Europe by Forbes. The exchange’s native cryptocurrency VALOR is currently traded on four digital exchanges.

The company is funded by several venture capital funds. Last month, the Swiss VC fund Venture Incubator (VI) invested 3.2 million CHF alongside other Asian and US-based institutional investors.

Daniel Gutenberg, Partner at VI Partners AG, said, “The big vision of the company and exceptional track record of the founding team were the core reasons why we decided to invest in SMART VALOR.”

The Swiss entity is licensed as a Financial Intermediary by the Swiss regulator Finma, and the Liechtenstein-based subsidiary has received approval by the FMA Liechtenstein to operate a crypto-fiat exchange. The team is currently trying to get licensed as Multilateral Trading Facility (MTF) to be able to list and trade any type of security token.

Stephane Pictet, another early investor in SMART VALOR, said, “Switzerland as the base is perfectly suitable to deliver a global alternative investment platform, like SMART VALOR, built on decentralized ledger technology. We have the worldwide largest wealth management center and we have the tech.”

He added, “Switzerland is leading the global innovation league table for years. Add here the favorable, neutral, and principle-based financial regulation and you receive the best place in the world to build a fintech blockchain company.”

SMART VALOR can benefit from being a first-mover

The platform’s architecture can process one million orders per second. Custody services and digital wallers are provided in cooperation with France-based Ledger and US-based BitGo.

Smart Valor investor David Johnston commented, “While hundreds of exchanges were created during the last several years, today there are just about a dozen which are legal, compliant, licensed and safe. Switzerland, being at the top of the hierarchy of financially savvy but crypto-friendly jurisdictions, needs its own Coinbase.”

Several other exchanges are currently in the process of setting up trading platforms for security tokens, but most of them have not yet launched. Entering the space early might give SMART VALOR a competitive advantage.

There are not that many security tokens available for listing yet, but those that have already launched do not have many regulated trading platforms to choose from. Therefore, SMART VALOR will likely attract those STO companies looking to list their tokens on a reputable exchange.

Image: ©Shutterstock